If you’re running a Shopify store, you’re likely already optimizing product titles, descriptions, and schema for traditional search engines. But as generative AI tools like ChatGPT, Gemini, and Perplexity evolve, there’s a new visibility frontier you...
A clean-room experiment on how LLMs learn who to trust If you want to understand how AI search works, stop guessing and run a clean test. That’s what I did. Most “AI SEO” opinions that you’ll read online are theory dressed up as certainty....
Comparing what mattered before in traditional search engine optimization vs what matters now in the AI era. A while ago, our founder Damon Burton published a thorough study on copywriting styles that ranked in search engines titled “Best SEO Copywriting Ranking...
If you’re aiming to show up in AI Overviews, it might be tempting to skip over the basics of traditional search engine optimization. But here’s the truth: AI Overviews don’t replace traditional SEO. They depend on it. You might assume that...
You’ve optimized your website for SEO, added schema, and even created FAQ sections that align with users’ questions. But in a world increasingly shaped by AI tools like ChatGPT, Perplexity, and Gemini, a new question is emerging: Does mobile-friendliness...
If you’re trying to show up in tools like ChatGPT, Gemini, or Perplexity, you might assume your usual SEO best practices are enough. You’ve got structured data in place, your content is accurate, and your FAQs are polished and precise. But you might be...
Search is undergoing its most significant shift since Google began. Instead of just showing links, search engines now use AI, like ChatGPT, Gemini, and Perplexity, to generate direct answers. This isn’t a future trend; it’s already reshaping how people...
If you’ve been managing your own SEO, you’ve probably felt confident tweaking meta tags, building backlinks, and researching keywords. But now, AI is rewriting the rules. Large language models (LLMs) like ChatGPT, Gemini, and Claude aren’t just...
If you’re choosing between Shopify and Magento for your e-commerce store, you’re probably weighing design, scalability, and integrations. But there’s a new question you can’t ignore: Which one gives you better visibility in AI search? Ranking...
AI Optimization Executive Summary AI has changed how people search for information. Whether someone asks ChatGPT a question or uses Google’s AI features, they’re getting answers pulled from what AI systems consider authoritative sources. This case study...
